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Quality products, discount prices
The mfi collection

mfi: the story so far

Founded in 1964 as Mullard Furniture Industries, mfi quickly established itself as the UK’s go-to home furniture brand, with over 200 stores nationwide.

Despite being loved for its easy-to-assemble furniture and great value for money, the company simply couldn't keep up with the ever-changing tastes of British consumers and disappeared from our high streets in 2008.

This isn’t the end of the mfi story, it’s just the beginning…

Paris mirrored glass bedroom furniture shot
Helsinki walnut bedroom furniture shot

Introducing the exclusive mfi collection

At VictoriaPlum.com, we’ve been designing and sourcing our own high quality products since 2001, to become one of the UK’s leading online bathroom retailers. We’ve now moved across the landing with our very first range of bedroom furniture, using our 15+ years of expertise to offer you the best designs at the best possible price. With an ever-expanding product range, we wanted to make a clear statement about our value-for-money proposition. That’s why we have relaunched the mfi brand, to exclusively represent our low cost, high quality bedroom furniture collection.

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