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Senior Digital Marketing Executive

  • Location: Hull
  • Salary: £20-£23K PA

Click here to apply

Key Responsibilities

This exciting role is a great opportunity for someone who is interested and has experience within a thriving marketing function. Key responsibilities are;

  • Planning and delivering CRM strategies across the organisation encouraging customer retention and loyalty
  • Use advanced functionality in marketing automation tool and personalisation tool to deliver personalised communications to relevant audiences.
  • Active in creating and implementing the communications strategy and delivery of all email/SMS communications across consumer & trade work streams
  • Continuous optimisation of communication strategy based on insights
  • Encourage retention through implementing a strategic approach to data segmentation.
  • Work with the data team in the management, tracking and reporting on email performance and consider and implement actions based on these results
  • Work with data team to understand and maximise customer lifetime value ensuring maximum profitability
  • Encourage database growth and quality by working with UX and other team members to maximise data collection points
  • Ownership of the A/B testing programme to continually test and learn
  • Ensure all communications adhere to data protection rules and regulations with a strong understanding of GDPR
  • Develop good relationships with marketing automation and ESP companies
  • Work closely with the technical team to implement and maintain campaigns
  • Keep up to date with industry developments and ways of working to optimise performance

Person Specification;

Here at, we are always on the lookout for creative, bold, honourable and dedicated people to join our inspirational team. This role requires someone with passion and drive to make it a success, some of the key attributes are;

  • Demonstrate excellent planning and organisational skills and an ability to work with competing priorities.
  • Show evidence of excellent time management skills. The candidate will be required to work across the team, taking on tasks from different stakeholders to be achieved to strict commercial deadlines.
  • Hold relevant qualifications in marketing or a related discipline.
  • Demonstrate some base knowledge of e-commerce industry concepts, practices and procedures.
  • Have excellent written and verbal communication skills.
  • Hold an interest in design and have the ability to proof artwork.
  • Preferably have some basic knowledge of HTML and coding

Why work for us?

Here at VictoriaPlum, we know we wouldn’t be where we are today without our team of dedicated and driven colleagues. With this in mind, we put the health and wellbeing of our employees at the forefront of everything we do. Our fantastic benefits package includes access to our cycle to work scheme, Perkbox benefits platform, free onsite parking, staff and family and friends discount, flexible working, access to our employee assistance programme, life assurance and much more!

If you want to take the next steps in your career and join the VictoriaPlum team as a Senior Digital Marketing Executive, we want to hear from you. Click APPLY below to register your interest today.

Click here to apply care about your privacy and we are committed to processing your personal information in accordance with the GDPR Data Privacy Laws. By submitting your CV you are agreeing to your personal data being retained in a secure location for up to 6 months to enable us to match and notify you of suitable opportunities. After this period your information will be confidentially destroyed.

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