Trade account Design and Installation

The UK's largest online only bathroom retailer

A contemporary Ideal Standard bathroom suite featuring a toilet, sink and bath

Welcome to the Ideal Standard Collection

"For decades, Ideal Standard has been a byword for quality, innovation, reliability and creativity. Seamlessly combining form and function"

A 50-50 split monochrome image of a toilet being inspected and a close-up of a towel displaying the Ideal Standard logo

Tradition and Innovation

With more than 120 years of manufacturing excellence to its name, Ideal Standard is trusted the world over.

Ideal Standard bathrooms combine beautiful style with an unrelenting drive to develop lead-edge technologies. Using only the best materials and craftsmanship, Ideal Standard can ensure the highest standards in quality and convenience.

Award-winning Design

As Europe's leading contemporary bathroom brand, Ideal Standard attracts the talents of some of the world's best designers. The perfect marriage of form and function, Ideal Standard products look stylish while saving on space, improving accessibility and increasing water efficiency.

"Design is at the heart of everything we do. We know that your ideal bathroom is as much about how it looks as it is about how it works."

— Robin Levien, Designer

A promotional advert for AquaBlade toilet flush technology by Ideal Standard
A photograph of a tap being pressure tested

Manufacturing Excellence

The modern bathroom demands robust, superior products that can withstand the day-to-day rigours of home life. Most Ideal Standard products are made within Europe, using only the highest quality materials.

Each and every Ideal Standard product is subjected to extensive life testing, meeting and exceeding British and European standards for flushing, stability, durability and much more. Such is the confidence in their products, everything they make comes with a comprehensive guarantee.

Brilliant performance from Ideal Standard

Brilliant Performance

The experts at Ideal Standard know that you expect consistent efficiency and impressive capability, which is why they work hard to develop products that give you ever-greater power, safety, ease of use and economy.

Over its 120 year history, Ideal Standard has come up with all kinds of innovations to meet customers' changing needs, leading the way in the industry. In fact, several of the great engineering advances in bathroom technology began life on an Ideal Standard drawing board.

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