Trade account Design and Installation

The UK's largest online only bathroom retailer

Ideal Standard
Leaders in performance for over 100 years

Leaders in performance for over 100 years

From comfort and safety, to hygiene, durability and sustainability, excellence in performance makes everything possible.

Combining experience and expertise allows Ideal Standard to push past limitations into new possibilities, and deliver innovations that set a new standard in bathrooms. It’s ingenuity at its best. It’s leadership in performance.

Made in Britain

Made in Britain

Ideal Standard bathroom ceramics are still made in the UK today. Their unrivalled level of excellence has been passed down from generation to generation.

As one of the leading manufacturers in Europe, Ideal Standard factories can also be found in Germany, Italy, Bulgaria and Czech Republic.

European and UK manufacturing means a lower carbon footprint, as products reach their end destination without excessive mileage.

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Excellent Product Guarantees
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Where it all comes together
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Where it all comes together

One complete portfolio, zero design compromises

From inspiration to installation, Singular™ is Ideal Standard’s end-to-end journey for creating endless cross-category bathroom solutions to suit your lifestyle.

It’s built on our understanding of customer needs, and brings together expertise, design and performance to create solutions that make life easier for everyone.

Perfectly paired

Perfectly paired

Perfectly pair products across Ideal Standard’s ranges with peace of mind that everything is made to fit together, for a truly seamless solution.

Ideal Standard manufacture bathroom products across every category including toilets, basins, taps, furniture, showers, baths and accessories.

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Singularity
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Firmaflow
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Unrivalled innovation, redefining the industry

Unrivalled innovation, redefining the industry

Award-winning Aquablade® technology sets new standards in flushing performance. Cleaner, smarter and quieter, Aquablade® outperforms all others on the market and is included in Connect Air and Tesi toilets.

Together for a better future

Together for a better future

As one of the leading manufacturers in the bathroom industry, Ideal Standard has an important role to play when it comes to building a more sustainable future for the benefit of society.

This means taking important steps towards achieving and reporting on environmental, social and governance goals, constantly striving to think differently and implement changes that make a real difference.

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