Born in the world’s ceramic heartland, VitrA blends traditional Turkish craftsmanship and expertise with creativity and innovation. Recognised by some of the world’s most prestigious design awards including iF, Good Design and Red Dot, VitrA products showcase the very best in bathroom design, elevating the bathroom from a functional space to something beautiful and relaxing.
VitrA is one of the few global bathroom brands to produce the full suite of bathroom products. They have one of the world’s largest bathroom manufacturing plants, producing over 5.5 million pieces of sanitaryware, 2 million pieces of brassware and 400,000 pieces of furniture a year, as well as toilet seats, concealed cisterns, bathtubs, accessories and tiles.
Drawing on an 80-year heritage and an in-house team of designers and engineers, VitrA’s manufacturing processes and product quality is unrivalled. At their innovation hub—a state-of-the-art research and development centre—they pioneer the latest technology, from smart-app flush plates to touch-free products.
VitrA is committed to enhancing comfort and hygiene in the bathroom. VitrA Hygiene is a glaze that coats all VitrA ceramicware, from washbasins to WCs, and inhibits the growth of harmful bacteria by 99.9%, offering superior cleanliness throughout the product’s lifetime.
VitrA is dedicated to fostering a sustainable future and executes this over 3 key pillars—people, product and production.
People—Empowering employees and fostering a culture of innovation and excellence
Products—Designing to promote hygiene and well-being for all
Production—Using advanced technology to maximise circularity, re-cycle materials, use renewable energy and reduce emissions
In 2022, VitrA improved their energy efficiency by 8%—saving the equivalent of the daily electricity use of 9.5 million people—and water efficiency by 14%—the equivalent of the daily use of 1.3 million people.
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