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Celebrating 20 years of Victoria Plum
Latest News

Celebrating 20 years of Victoria Plum

Posted by Adam Chard in Latest News | 3 years ago 3 min read

On 12th March 2001, Victoria Plum Ltd was founded. Why not take a trip down memory lane, as we thank you for shopping with us over the past 20 years.

If you can cast your mind back 20 years, to a world where online retail giants Amazon were a fledgling online book seller and internet shopping was yet to take off, a new and innovative business was about to be launched, changing the face of British bathrooms forever.

Yes, Victoria Plumb (with a "b" back in those days) began trading from small premises in Hull, East Yorkshire. Unlike traditional bathroom retailers, our philosophy was simple. Work direct with suppliers, cut out the middlemen, sell without expensive showrooms, and pass all those savings on to you, our valued customers. And it's a philosophy we've stuck to over the past 20 years.

Victoria Plum at 20

20 years of Victoria Plum

To celebrate our 20th birthday, take a brief trip down memory lane with us to see just how far we've come.


Founded by brothers Jason and Shane Walker, our small, family business quickly outgrew its original offices, resulting in a move to a larger site in Hull, East Yorkshire.


Our first of many, many TV ads (some of which you can view on our YouTube channel) shot us to nationwide fame. Here's one of our more recent ads...


In 2013, we received further national recognition, winning a Retailer of the Year award at the prestigious ECMOD Venda Awards. This was followed by yet more "firsts", with TV sponsorship of "Sunday Night at the Palladium" and "Celebrity Squares". Plus, our enchanced responsive website continued to help customers shop quickly and easily, no matter which device they used.

Celebrity Squares

Hosted by Warwick Davis, Celebrity Squares was one of our first TV sponsorship deals


This was a standout year for us, as global investment firm TPG bought a majority stake in the company.


2015 was arguably the biggest year in the history of Victoria Plum. With support from TPG, we relaunched as "" (dropping the "b" from our name) and invested in a 277,000 sq feet Distribution Centre in Doncaster, South Yorkshire, creating local jobs and allowing us to offer more products than ever before, including big brand names like Ideal Standard, Mira Showers, Grohe and Bristan. We also opened our new head office in Hessle, East Yorkshire and served our 1 millionth customer.

Victoria Plum Distribution Centre

Our state-of-the-art Distribution Centre in Doncaster opened in 2015


To help bring our Trade customers bigger and better benefits than ever before, we launched our Trade Loyalty Scheme, including guaranteed trade discounts, free delivery, account management and much, much more.


Improvements to our home delivery service, including specific time slots, a track and trace system—giving live location and ETA updates, plus Click and Collect for smaller orders, gave our customers more options than ever before. This was recognised by the Freight Transport Association who awarded us their Most Innovative Company of the Year award.

Victoria Plum at the FTA awards

The victorious Victoria Plum team at the National Freight Association Logistics Award

In another bold move, we launched a nationwide Design and Installation service, providing our customers with a full, hassle-free, end-to-end service, including a free, no-obligation design and fully accredited installation.

And, to round off the year nicely, ownership of Victoria Plum changed hands, with Yorkshire-based private equity firm Endless LLP providing further investment to support our future growth.


After serving our 2 millionth customer, we responded quickly to the global COVID-19 pandemic by introducing contactless delivery, homeworking for office-based colleagues and strict social distancing measures at our logistics hubs.

To underline our commitment to safety, we also won an International Safety Award with Merit for the second year running.


In 2021, we reached a landmark 100,000 customer reviews on Trustpilot, where we are proud to be rated "Excellent"—which all brings us neatly up-to-date.

Victoria Plum: 100,000 reviews on Trustpilot

Compare independent and verified reviews to those of our competitors on Trustpilot, where we're rated "Excellent"

Thank you

And finally, we would like to say a big THANKS to you, our valued customers. We look forward to helping you achieve all your Little Bathroom Victories for another 20 years and beyond!

Find out more about Victoria Plum and follow us on social media by clicking on any of the buttons below.

Author, Adam Chard

Posted by Adam Chard in Latest News | 3 years ago

A born & raised West Countryman, now living on the Yorkshire Coast, for over 10 years Adam has been bringing home interior ideas to life at Victoria Plum. Adam’s favourite interior styles have been shaped by both urban and natural influences.

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